On average, online daters spend about 0 a year for memberships.
That doesn't include the hundreds or even thousands more they may invest when actually going on dates.
Other new data released last month from a Pew Research Center survey found that just 15% of Americans report not using the Internet.
Cacioppo defends the results, and says that before he agreed to analyze the data, "I set stipulations that it would be about science and not about e Harmony." He adds that two independent statisticians from Harvard University were among co-authors."I had an agreement with e Harmony that I had complete control and we would publish no matter what we found and the data would be available to everyone," he says.
One estimate puts the number of dating sites and apps in the U. at 2,500, and the total number worldwide surpasses 5,000.
Although some dating sites and apps are free, others charge a premium to gain access to profiles of romance-seeking men and women.
The convenience of online dating has exploded its popularity in recent years.