If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.
The ability to connect instantaneously through an app is an appealing aspect to many single consumers.
Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.
I read dozens of studies about love, how people connect and why they do or don’t stay together.