It is a process indeed, and I honestly am a bit skeptical about witnessing the day when Asian males will be viewed as just as masculine as their non Asian counterparts here, considering America's general difficulty of seeing non-White males as equals [Whilst Asian males have been desexualized or emasculated, the opposite has been true for Black males.], but changes are there.
It wasn't unusual to hear Asian girls saying comments like "I don't date Asian guys", "Eww..
dating an Asian guy is like dating my own brother", etc.
American girls [and guys] flipping through the magazines, turning on the TV, being surrounded by countless ads; they barely saw any "dateable" Asian guys.
Interestingly, Asian girls have been around for quite a while in the media, being portrayed as very desirable, and when paired up with a cool guy, he was White in well over 90% and Latino and/or Black in 9% of the cases.
From a blog about Hawaii Five-0: " [Chin Ho Kelly and Kono Kalakaua] play second fiddle to the true heroes on the show. Chin Ho is a local guy (although his Pidgin is atrocious) but he gets one-upped by some short Haole that just moved to Hawaii from New Jersey?! If I was creating a police task force and needed to know where all the gangs congregate or where the criminals moms sisters boyfriends friend lived, I wouldnt call up the guy who lives in the Pagoda Hotel! I am divorced with a child but living a celibate life style and I am hard working. Iv'e always thought Asian men were very attractive. I am thinking of going back to california or Hawaii to settle down and make my dreams come true.